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The Theory and Practice of Innovation and Enntrepreneurship ›› 2025, Vol. 8 ›› Issue (8): 192-194.

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Opportunities, Challenges, and Countermeasures for College Students' Innovation and Entrepreneurship under the Rural Revitalization Strategy

ZHANG Wei1, DANG Yanwei2   

  1. 1. Guilin Shanshui Vocational College, Guilin Guangxi, 541199, China;
    2. Guilin University, Guilin Guangxi, 541004, China
  • Online:2025-04-25 Published:2025-05-30

Abstract: Innovation and entrepreneurship education in universities faces new opportunities and challenges, and the rural revitalization strategy provides broad development space for innovation and entrepreneurship education in universities. The government's policy support and the demand for new technologies and services in rural areas provide more opportunities for innovation and entrepreneurship education for college students. However, innovation and entrepreneurship among college students also face many challenges. In response to these challenges, this article proposes to improve policy systems, provide institutional guarantees and policy support; Combining social practice activities to enhance students'understanding of the rural entrepreneurial environment; Effective measures to enhance college students'innovation and entrepreneurship abilities include stimulating their innovation and entrepreneurship awareness through courses, forums, and other forms.

Key words: Rural revitalization, College student, Innovation and entrepreneurship education, Opportunity, Challenge, Countermeasure

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