Abstract: This paper discusses the application and practice of the integration of industry and education in the construction of innovation and entrepreneurship courses in colleges and universities. Based on the analysis of the challenges and opportunities faced by the integration of industry and education, the key measures such as optimizing course content, deepening school-enterprise cooperation and improving the ability of teachers are put forward. It is found that the integration of industry and education can effectively improve the practicality and foresight of innovation and entrepreneurship courses, and stimulate students'innovation consciousness and entrepreneurial ability. It shows that promoting the deep integration of production and education is the only way for the development of innovation and entrepreneurship education in colleges and universities, which is of great significance for promoting social and economic development.

Key words: Integration of production and education, Innovation and entrepreneurship education, College curriculum construction, School-enterprise cooperation, Curriculum optimization, Teacher training