Abstract: Currently, the enrollment efforts of open universities still face numerous challenges. Based on the actual situation of Shanxi Open University, this paper proposes targeted enrollment strategies and specific measures. It emphasizes the need to enhance the institution's social visibility through increased publicity efforts, leverage national policy support and multimedia technologies, improve teachers'professional competence and educational quality, strengthen teaching team development, optimize teaching resources, adjust assessment methods, focus on practical components, and establish supervision and evaluation mechanisms to enhance the institution's appeal. Simultaneously, efforts should be made at both institutional and individual levels to establish and improve enrollment incentive mechanisms, thereby driving leapfrog development in the enrollment work of open universities.

Key words: Transformational development, Open university, Research on student recruitment strategies, Educational quality, Teacher competence, Supervision and evaluation