Abstract: This article is based on the background of the construction of new liberal arts, using grounded theory to deeply explore the construction of financial analysis flipped classroom blended learning courses; By collecting relevant materials on course teaching through the system and conducting in-depth analysis using techniques such as open coding, axial coding, and selective coding, we aim to uncover the key elements and internal logic of teaching mode construction and implementation. This will provide theoretical basis and practical reference from a qualitative research perspective for the reform of financial analysis course teaching, and help cultivate financial and economic talents that meet the needs of the times.

Key words: New liberal arts, Financial analysis, Flipped classroom, Blended learning, Grounded theory, Talent training