Abstract: In recent years, digital intelligence technologies such as big data and artificial intelligence have developed rapidly, and various industries are facing changes. At the same time, China is in a critical period of economic transformation. In this new situation, advocating innovation and entrepreneurship has become an important strategy for national development. As a base for cultivating future pillars of society, it is particularly important for universities to provide innovation and entrepreneurship education for college students, which is related to their future employment, entrepreneurship, and so on. This article analyzes the problems existing in current innovation and entrepreneurship education in universities, and then proposes effective strategies for improving the innovation and entrepreneurship abilities of college students under the new situation from five aspects. It is expected to effectively enhance the innovation and entrepreneurship abilities of college students, promote their diversified development, and provide useful references for innovation and entrepreneurship education in universities.

Key words: New situation, College student, Innovation and entrepreneurship, Ability enhancement, Practice platform, Faculty