Abstract: This paper focuses on the AIGC Innovation Center of the School of Photography at Sichuan University of Media and Communications, exploring the innovative application of Generative Artificial Intelligence (AIGC) in film production and education. The center promotes the integration of AI technology with traditional filmmaking through a“technology development-curriculum reform-creative practice”trinity model, developing multimodal creation systems and standardized workflows that significantly enhance production efficiency and artistic expression. Representative works such as Dao and Distant Tribes demonstrate breakthroughs in applying AI to Eastern aesthetics and cultural heritage preservation. Additionally, the center reshapes digital art education with a“triple integration”training model, integrating ideological education to cultivate interdisciplinary talent. Moving forward, the center aims to deepen industry-academic collaboration, build an open ecosystem, and explore symbiotic pathways between AI technology and humanistic values.

Key words: Generative artificial intelligence, Film and television creation, Educational integration, Multimodal authoring system, Industry-education integration, Personnel training