Abstract: With the rapid development of information technology, digital transformation has become a crucial pathway for promoting innovation and entrepreneurship education in higher education institutions. This paper explores the application of data empowerment in innovation and entrepreneurship education under the context of digital transformation and its driving role. By analyzing the current issues such as inadequate digital infrastructure, low digital literacy of teachers, and outdated course content, the paper proposes strategies to strengthen data-driven digital transformation. These strategies include establishing comprehensive data infrastructure, improving teachers'data analysis abilities, optimizing personalized learning paths for students, and updating course content. The research indicates that data empowerment not only facilitates the optimized allocation of teaching resources but also enhances teaching quality and students'innovative capabilities. This paper provides theoretical analysis and practical pathways for the digital transformation of higher education's innovation and entrepreneurship education, offering significant guidance.

Key words: Digital transformation, Data empowerment, Innovation and entrepreneurship education, Personalized learning, Teacher digital literacy, Educational quality