Abstract: This article analyzes the current situation, development trends, innovation and entrepreneurship education theory and practice of cross-border e-commerce education through literature review, and summarizes the relevant research on the integration of the two; Based on the necessity and feasibility of fusion, a theoretical framework for fusion was constructed, and an in-depth analysis of the current state of fusion was conducted; In response to the problems in curriculum design, teaching staff, practical teaching, and school enterprise cooperation, suggestions have been put forward to optimize the curriculum system, strengthen the construction of teaching staff, deepen school enterprise cooperation, and build a scientific evaluation system, aiming to promote the cultivation of innovation and entrepreneurship abilities of cross-border e-commerce majors and meet the needs of industry development.

Key words: Innovation and entrepreneurship education, Cross-border e-commerce major, Educational integration, Practical research, Theoretical framework, Practical teaching