Construction and Application of Blended Teaching Model Based on Digital Resources—Case Study of Marketing Fundamentals Course

Abstract

Abstract: ：The blended teaching model is an essential strategy for optimizing the allocation of digital resources and enhancing the quality of education in China. Based on the analysis of the basic connotations of digital resources and the blended teaching model, this paper constructs a blended teaching model based on digital resources, taking the fundamentals of marketing course as an example. It introduces the design ideas of the course objectives and the implementation process of the blended teaching model, and elaborates on the evaluation system of the blended teaching model. The research conclusions confirm the effectiveness of the blended teaching model based on digital resources, providing an optimized approach for other related courses to carry out blended teaching practices.

Key words: Digital resources, Blended teaching model, Evaluation system, Course objectives, Marketing fundamentals, E-education

CLC Number:

XU Guanghui. Construction and Application of Blended Teaching Model Based on Digital Resources—Case Study of Marketing Fundamentals Course[J]. The Theory and Practice of Innovation and Enntrepreneurship, 2025, 8(10): 131-134.

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