Abstract: As a key topic in professional teaching reform, the integration and development of innovation and entrepreneurship education with professional education still falls short of meeting the high standards of talent cultivation effectiveness and alignment of innovation and entrepreneurship capabilities with industry requirements. This paper explores new pathways that are tailored to the real situation of local colleges and have unique characteristics, and thereby constructs a project-driven practical teaching model suitable for applied big data majors at local universities. This initiative helps to enhance the practical skills and overall character of students, especially the adaptability and competitiveness of applied talents.

Key words: Big data related majors, Talent cultivation, Application-oriented, Professional education, Innovation and entrepreneurship education, Project-driven