Abstract: In recent years, e-commerce exchanges between China and non-English-speaking countries (regions) have become more and more close and important, and English teaching can no longer fully meet the communication needs of cross-border e-commerce. Relevant colleges and universities should integrate on-campus resources, make use of social resources and strive for relevant government department support according to the needs of cross-border trade positions, strengthen the cultivation of “multilingual + cross-border e-commerce” talents in a targeted manner, and continuously enhance the service level and competitiveness of China's cross-border e-commerce industry.

Key words: Multilingual, Cross-border e-commerce, Talent cultivation, University, Value, Path