Research on the Cultivation of Innovative and Entrepreneurial Exhibition Talents Based on the Integration of Competition and Education—Taking the Teaching Model Reform of Exhibition Planning Course as an Example

Abstract

Abstract: The exhibition planning course aims to cultivate students into exhibition professionals with innovative and entrepreneurial abilities. However, the existing teaching model has many problems, such as a lack of interdisciplinary integration in the curriculum, low student participation, single evaluation methods, and a lack of international perspective. This study adopts the concept of “integration of competition and education”and integrates“skill competition and innovation and entrepreneurship ability cultivation”into the teaching reform of the exhibition planning course. By exploring the integrated teaching model of“teaching competition entrepreneurship”, the aim is to improve the teaching quality of the exhibition planning course and cultivate the exhibition professionals with innovative and entrepreneurial abilities.

Key words: “Integration of competition and education”, Innovation and entrepreneurship, Integration, Teaching mode, Talent cultivation, Event planning

CLC Number:

G647.38

TANG Weiwei, HUANG Xuewen, HE Linjie, ZHANG Wenlei. Research on the Cultivation of Innovative and Entrepreneurial Exhibition Talents Based on the Integration of Competition and Education—Taking the Teaching Model Reform of Exhibition Planning Course as an Example[J]. The Theory and Practice of Innovation and Enntrepreneurship, 2024, 7(22): 149-151.

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