Abstract: The orientation of local application-oriented undergraduate universities is mostly attributed to technology-oriented teaching universities, which are responsible for cultivating all kinds of application-oriented technical talents. Social practice is an important way for college students to understand the society, understand the national conditions, increase their ability, contribute to the society, exercise perseverance and cultivate character. Taking Yulin Normal University's social practice of college students in the past five years as an example, this study comprehensively summarizes the school's experience in social practice education, and sorts out the challenges faced by social practice education in the new era and the improvement strategies, with a view to providing theoretical and practical references for the social practice education work of similar colleges and universities.

Key words: Local application-oriented undergraduate university, Social practice, Talent training, New media construction, Serving the local, Scientific research element