Abstract: With the development of science and technology, our country is stepping into the era of big data. With the help of big data, people can sort out and analyze a lot of data effectively, thus making people's life more convenient. In the era of big data, colleges and universities in our country should also adapt to the development and change of the times, optimize and innovate the education management. Therefore, this paper starts with the importance of college education management in the big data era, studies the role of big data in college management, finds out some problems in college management, and puts forward some targeted optimization measures in order to provide reference for our college management.

Key words: Big data age, College, Educational management mode, Ideological and political education, Optimization measures, Management awareness, Informatization