Abstract: The new technological revolution and industrial transformation in the digital era have brought new challenges and opportunities to the development of higher vocational colleges. Facing the great development of digital creative economy in Hangzhou Greater Bay Area, compound creative design talents have become the core element. Based on the new requirements of the digital creative industry reform in Great Bay Area on the training objectives and professional abilities of creative design talents, and combined with the teaching practice of the cultural creative specialty group of Shaoxing Vocational and Technical College, this paper proposes a new approach to the training of composite creative design talents.

Key words: Digital creative industry, Creative design vocational education, Inter-disciplinary talent, Training concept, Teaching system, Integration of production and education