Abstract: To promote the integration of innovation and entrepreneurship education into the professional curriculum teaching of colleges and universities is the practical need of the development of higher education in the new era. It can effectively improve the education effect of colleges and universities and cultivate outstanding talents with professional theoretical knowledge, outstanding moral quality and professional quality. In this regard, this paper starts from the importance of integrating innovation and entrepreneurship education into professional curriculum teaching, discusses the specific principles of teaching integration, and then discusses how to promote the integration of innovation and entrepreneurship education and professional curriculum teaching, hoping to provide some reference for the improvement of the integration of the two, promote the comprehensive development of innovation and entrepreneurship education, and effectively improve the teaching effect of professional courses.

Key words: Innovation and entrepreneurship education, Professional course teaching, Higher education, Importance, The principle, Integration measures