Design and Implementation of Project-Based Teaching——Taking Online Visual Marketing as an Example

Abstract

Abstract: Network visual marketing is a professional course in the field of E-commerce, which has strong practicality and applicability. The purpose of the curriculum is to cultivate visual marketing talents required by E-commerce enterprises. However, from the current actual results, the students trained in the course cannot meet the requirements of the enterprise. Therefore, it is imperative to innovate teaching models and improve student's practical abilities. To ensure that students meet the requirements of employers, the course introduces a“project introduction” teaching method. By teaching theoretical knowledge in the classroom and simulating practical projects after class, guide students to complete the project according to the enterprise workflow. And adopting a diversified evaluation mechanism, through the evaluation model of group mutual evaluation, teacher general evaluation, and enterprise participation, to improve students'practical ability, cultivate students good teamwork awareness, and optimize talent cultivation mode.

Key words: Project-based teaching, Teaching design, Network visual marketing, Curriculum implementation, Teaching evaluation, Practical personnel

CLC Number:

G642

YU Hong, YANG Liang. Design and Implementation of Project-Based Teaching——Taking Online Visual Marketing as an Example[J]. The Theory and Practice of Innovation and Enntrepreneurship, 2023, 6(23): 181-184.

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