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The Theory and Practice of Innovation and Enntrepreneurship ›› 2023, Vol. 6 ›› Issue (21): 5-8.

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An Empirical Study on the Influence of Digital Literacy on the Formation of College Students'Innovation and Entrepreneurship Ability

CHEN Lu1, JIA Jing1, WU Chengzhen2   

  1. 1. Business School of Changzhou University, Changzhou Jiangsu, 213159, China;
    2. Hanyang University, School of Business, Seoul, 04763, Korea
  • Published:2024-04-29

Abstract: Digital literacy is the basic literacy for individuals to develop in the digital era. Under the background of steady economic growth and continuous optimization of entrepreneurial environment in China, the improvement of digital literacy can effectively enhance the innovation and entrepreneurship abilities of college students. Therefore, this paper defines the connotation structure of digital literacy and college students'innovation and entrepreneurship ability, examines the relationship between the two through empirical research, and then puts forward strategies to improve college students'innovation and entrepreneurship ability from the perspective of digital literacy.

Key words: College students, Entrepreneur, Digital literacy, Innovation and entrepreneurship ability, Regression analysis, Promotion strategy

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