Abstract: Electronic commerce direction of talent cultivation and social actual demand gap, applied undergraduate colleges and universities must introduce electronic commerce university-enterprise cooperation education mechanism, which can effectively solve the e-commerce professional talent training and social needs, improve the students' professional quality and ability, thus improve e-commerce professional talent training quality. This paper takes the e-commerce major of Guilin University of Tourism as an example to study the university-enterprise cooperative education mechanism of applied undergraduate e-commerce major, in order to provide reference for similar colleges.

Key words: Applied undergraduate, E-commerce specialty, School-enterprise collaborative, Education mechanism, Research, Training of talents