Abstract: As China gradually enters the era of digital economy, under the influence of digital technologies such as digital cloud, digital twin technology, traditional business operation mode has changed fundamentally, which brings new challenges for the training of business talents, exploring the training of new business talents under the background of digital economy has become a hot topic in current research on business majors in universities. This article elaborates on the basic elements, existing problems, and training paths of new business talent cultivation in order to provide valuable reference for the development of new business talent cultivation in Chinese universities.

Key words: Digital economy, New business, Talent cultivation, Factors, Problems, Methods