Abstract: With the development of social economy, the demand of employing units for entrepreneurship and innovation talents is increasing day by day, and colleges and universities as a talent training base, the development of innovation and entrepreneurship quality education has become one of the important teaching work of universities and colleges. However, due to the wide range of innovation and entrepreneurship education and the different educational directions of universities, there is no effective mode in the process of innovation and entrepreneurship quality education for college students. Based on the idea of OBE (Outcome-based education), this paper takes the cultivation of college students' innovative and entrepreneurial thinking as the teaching basis and the improvement of students' innovative and entrepreneurial skills as the fundamental goal, and explores the teaching mode suitable for the development of college students' innovative and entrepreneurial quality education. By introducing the goal-oriented OBE teaching concept into college students' innovation and entrepreneurship quality education, the orientation, purpose and practicability of innovation and entrepreneurship quality education platform construction, curriculum design, project implementation and other links can be improved. So as to improve the quality of college students' innovation and entrepreneurship quality education, so that students have stronger innovation and entrepreneurship quality, skills and ability.

Key words: Innovation and entrepreneurship, OBE concept, Quality education, Results orientation