Abstract: Experiential teaching is a teaching method that starts with teaching design, changes teaching modes, improves teaching effects, cultivates students' independent learning ability, and enhances students' innovation and entrepreneurial ability. According to the characteristics and talent training needs of applied art colleges and universities, with reference to the learning characteristics and personalities of students in applied art colleges and universities, based on the practical experience of innovative and entrepreneurial curriculum experiential teaching design, the effect of experiential teaching application is analyzed. The transformation of the main body to the variability of teaching strategies, and finally the qualitative change of teaching effect.

Key words: Applied arts, Innovation and entrepreneurship, Experiential, Teaching application