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The Theory and Practice of Innovation and Enntrepreneurship ›› 2022, Vol. 5 ›› Issue (7): 33-36.

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Research on the Reform of Teaching Method of “Enterprise Strategic Management” Based on the Integration of Industry and Education

YANG Ziqiang1, ZHOU Zhiyong2   

  1. 1. School of Management, Zhanjiang Institute of Science and Technology, Zhanjiang Guangdong, 524094, China;
    2. School of accounting, Zhanjiang Institute of Science and Technology, Zhanjiang Guangdong, 524094, China
  • Online:2022-04-10 Published:2022-10-31

Abstract: Promoting the professional curriculum teaching reform of the integration of production and education from the perspective of school-enterprise cooperation has become one of the hot spots in the current reform of the teaching model of talent training in colleges and universities. The article analyzes the necessity of the reform of corporate strategic management teaching methods and the pain points existing in the teaching methods, and proposes measures to optimize the curriculum teaching objectives, promote the construction of curriculum content, innovate curriculum teaching methods, and strengthen the construction of teaching staff, explore ways and methods to improve teaching effects and cultivate students' practical and innovative abilities.

Key words: Integration of production and education, Strategic management of enterprises, Teaching methods

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