Abstract: In the context of the national policy of innovation and entrepreneurship, this article studies and discusses the dotcom education service platform, an innovation and entrepreneurship project for college students. The research mainly focuses on the system design of the education service platform, the industry, the market competition and the platform operation strategy. The advantages of dotcom education service platform and the future optimization direction of education service platform design are discussed, so as to provide students with better services and better experience.

Key words: College students, Innovation and entrepreneurship, Dotcom education, Platform design