Abstract: My country's media industry is moving toward a multimedia form that integrates technology, content, channels, and platforms, and is gradually moving towards the omnimedia era. Animation and digital media art professionals in colleges and universities are the main force in the tide of the times. How to keep up with the pace of the times to cultivate professional talents with independent innovation capabilities in the future and at the same time adapt to the development of the industry is a key step in the development of the times. Taking the animation major of the Animation and Digital Art College of Zhejiang Media College as an example, this article focuses on sharing my own teaching reform and practical exploration of visual design related courses from the perspective of innovation and entrepreneurship.

Key words: Innovation and entrepreneurship course, Animation major, Visual design, Curriculum reform