Abstract: In current higher education, innovation and entrepreneurship education has become a new education focus. From the perspective of rural revitalization, the implementation of innovation and entrepreneurship education for college students can also play a certain role in promoting rural revitalization. In this paper, taking Henan Province as an example, analyzed the current rural revitalization of the situation and the education of undergraduates in Henan Province, and then in view of the college students' innovative undertaking education to promote rural revitalization of the inner mechanism of the analysis, finally put forward the college students' innovative entrepreneurial education and rural revitalization strategy of effective connection, hope can help to provide some references for the industry, in order to form a corresponding promotion for rural revitalization through the implementation of innovation and entrepreneurship education in college education.

Key words: College students, Entrepreneurship and innovation education, Rural revitalization, Internal mechanism, Implementation strategy