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The Theory and Practice of Innovation and Enntrepreneurship ›› 2022, Vol. 5 ›› Issue (22): 140-142.

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Research on the Practical Ability Cultivation of Students Majoring in E-Commerce under New Era

HE Jun, LIANG Kun, WU Peng   

  1. School of Business, Anhui University, Hefei Anhui,230601, China
  • Online:2022-11-25 Published:2023-02-10

Abstract: With the development of the Internet industry, E-commerce applications continue to innovate and the industrial chain continues to improve. Various changes pose new challenges to the practical teaching of E-commerce specialty. How to make E-commerce students adapt to the requirements of the new era and promote the practical teaching construction of E-commerce specialty is an important issue in the construction of E-commerce specialty. This paper first introduces the problems existing in the practical teaching of E-commerce majors in colleges and universities, then focuses on the requirements of E-commerce majors' practical ability in the new era, and finally puts forward countermeasures and suggestions for the improvement of E-commerce majors' practical ability teaching.

Key words: Major in E-commerce, Practical teaching, Practical ability

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