Exploration on Innovative Teaching Mode of E-Commerce Course Driven by Subject-Oriented Competition under New Engineering Background——An Example of Course of Customer Relationship Management

Abstract

Abstract: In view of the current situation of e-commerce major students' learning and training, and in accordance with the requirements of talents training objectives of new engineering, this paper puts forward five measures of e-commerce major course teaching innovation driven by discipline competition. Taking moral education as the fundamental task, guiding students to participate in discipline competitions and improving students' practical ability of innovation and entrepreneurship as the goal, we cultivate students' comprehensive ability of "3+3" with the help of different teaching methods and teaching AIDS. So that e-commerce course teaching can be more in line with the new engineering training needs of e-commerce talents.

Key words: E-commerce, Teaching innvotation, New engineering, Subject-oriented competition, Courses of ideological and politiacal, Teaching model

CLC Number:

G712

WANG Shanjun. Exploration on Innovative Teaching Mode of E-Commerce Course Driven by Subject-Oriented Competition under New Engineering Background——An Example of Course of Customer Relationship Management[J]. The Theory and Practice of Innovation and Enntrepreneurship, 2022, 5(21): 133-136.

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