Abstract: In order to improve the work quality of college counselors and realize the overall professional development of colleges and universities, the research on the professional construction of college counselors is carried out from the perspective of role theory. On the basis of defining the diversified roles of counselors in colleges and universities, it is found that there are some reasons in the current professional construction of counselors, such as low level of professional development, low leadership ability of counselors, poor role balance of counselors and so on, resulting in poor sense of efficacy, low fit of environmental conditions for professional construction, poor adaptability of the team and so on. This paper puts forward some professional construction strategies, such as giving full play to the leading and controlling role of counselors, enhancing the sense of efficacy of counselors, establishing the working mechanism of counselors to promote the institutionalization of counselors' work, in order to improve counselors' sense of professional belonging and self-efficacy, to provide new ideas for the professional development of the team as a whole.

Key words: Role theory, Counselors, Specialization, Construction, Team, Colleges and universities