Abstract: On the road of continuous innovation and development of computer and Internet information technology, artificial intelligence can enter people's vision, and with the progress of science and technology gradually expand the scale, gradually mature model, is more and more widely used in various industries. As an important part of education, college education is developing towards modernization, future-oriented and intelligent under the background of the new era. Artificial intelligence, as a new information technology that attracts much attention, provides technical support for the smooth implementation of college education. This paper introduces the importance of the application of artificial intelligence in multimedia environment to university education, and puts forward the corresponding solutions according to the application problems of artificial intelligence in university education.

Key words: Multimedia, Artificial intelligence, Higher education, The application strategy