Abstract: Currently, new media technology has achieved rapid development. At present, most colleges and universities have applied new media technology to college students' employment and entrepreneurship guidance, providing a lot of reliable information for college students to enter the society In this regard, this paper analyzes the relationship between new media and college students' entrepreneurship guidance, and puts forward corresponding innovation strategies based on the problems in previous college students' entrepreneurship guidance and the positive impact of new media technology on it.

Key words: New media technology, College students employment and entrepreneurship guidance, Internet technology, Information exchange platform