Abstract: The construction of new liberal arts points out the direction for the innovation and entrepreneurship education of liberal arts majors in colleges and universities. Innovation and entrepreneurship education is an important way to realize the attributes of the new liberal arts in the new era. Aiming at the cultivation of innovative and entrepreneurial talents in economics and management majors in application-oriented undergraduate colleges and universities, focusing on the training goals of excellent innovation and entrepreneurial quality and outstanding ability, following the concept of "integration of specialization and innovation", a talent training model of "full-process integration of specialization and innovation and three-level progressive" has been constructed. The curriculum system of "specialized two-way integration, hierarchical progressive" and the practical teaching system of "specialized integration and three-dimensional advanced" have established a talent training guarantee mechanism of "specialized symbiotic integration and multi-dimensional collaboration", forming a good the synergy effect and the innovation and entrepreneurial talent cultivation ecology have effectively improved the achievement of talent cultivation goals.

Key words: New liberal arts construction, Innovation and entrepreneurship talent training, “Integration of specialization and innovation”