Abstract: It is a common practice in developed countries to incorporate entrepreneurship education into higher education teaching system. China also attaches great importance to innovation and entrepreneurship education among college students. The entrepreneurial intention is an important driving force to promote the entrepreneurial practice of college students. This study is based on the existing literature. Through the self-compiled questionnaire; A survey was conducted among the students of a Chinese medicine university. The questionnaire data were analyzed by stepwise regression. It is found that gender, parents' education level, relatives' entrepreneurship, relatives' support, entrepreneurial learning and entrepreneurial practice have significant influence on the improvement of college students' entrepreneurial intention. However, age, major, political status, source of students in urban and rural areas, grade ranking and school practice had no significant effect. According to the research results, some suggestions are put forward to improve the entrepreneurial intention of college students.

Key words: College students, Entrepreneurial intention, Influencing factors, The empirical analysis