Abstract: Entrepreneurship education is an educational method implemented by China's colleges and universities to achieve the goal of sustainable development of college students. It provides important resource reserves for the long-term, stable and healthy development of China's economy. However, at present, China's college students' entrepreneurship education is entering the bottleneck stage of development due to the common influence of various factors such as higher education concept, teaching mode and social atmosphere. With the implementation of "supply side" reform, entrepreneurship education in colleges and universities began to transform in order to better realize the supply side reform of talent and labor market. Taking the "supply side" reform as the starting point, this article deeply studies various factors affecting the development of college students' entrepreneurship education, and provides theoretical guidance for college students' entrepreneurship education.

Key words: “Supply side” reform, Entrepreneurship education for college students, Influence factor