Abstract: Higher vocational colleges, as an important base for cultivating innovative and entrepreneurial talents, play an important role in the development of innovation and entrepreneurship. As an indispensable quality for entrepreneurs, entrepreneurial passion is of great significance to improve entrepreneurial intention, adhere to entrepreneurial behavior, obtain entrepreneurial funds and improve enterprise performance. Based on the investigation of the level of entrepreneurial passion of higher vocational college students, this paper finds the influencing factors of entrepreneurial passion, and then puts forward the promotion strategies of entrepreneurial competence of higher vocational college students from the perspective of entrepreneurial passion. It is expected to provide a new perspective for innovation and entrepreneurship education in higher vocational colleges.

Key words: Higher vocational colleges, Entrepreneurial passion, Entrepreneurial competence, Path cultivation