Abstract: The development of traditional Chinese medicine health tourism industry needs professional, high-level and compound talents. Talents are the core driving force for the development of health tourism industry, and the innovation of talent training mechanism is the guarantee for the sustainable development of traditional Chinese medicine health tourism industry. This paper investigates the current situation of talent training of traditional Chinese medicine health tourism in Hebei, analyzes the problems existing in its talent training mechanism, such as imperfect market mechanism, disconnection between school and enterprise training, lack of effective management mechanism, and discusses its feasible innovative schemes in market supply and demand mechanism, industry education integration training mechanism and talent training management mechanism, so as to provide useful reference for its human resources development, promote the quality and efficiency improvement of Hebei traditional Chinese medicine health tourism industry.

Key words: Health tourism, Talent training mechanism, Culture industry