Abstract: China's innovation and entrepreneurship is about to enter a new stage of development, and cultivating a new generation of innovative and entrepreneurial talents is the demand of the development of the construction of innovative and entrepreneurial country. With the development of the“Internet plus”era, China's e-commerce industry also shows a trend of rapid development, which means that the demand for e-commerce innovative and entrepreneurial talents is increasing. As the base of cultivating talents, colleges and universities should establish the goal and mode of cultivating innovative and entrepreneurial talents suitable for social development. On the basis of analyzing the problems of talent training in e-commerce teaching and practice, this paper deeply discusses the reform of talent training requirements, goals of e-commerce courses, and provides some constructive suggestions for the practical teaching of e-commerce and the integration of innovation and entrepreneurship courses.

Key words: E-Commerce, Talent training, Innovation and entrepreneurship, Teaching reform