Abstract: Creative integration is the inevitable direction of the future development of higher education. Creative integration is the combination of the teaching content of this profession and the cultivation of innovative entrepreneurial ability. In the process of exploring the integration education of specialization, there is a disconnect between innovation and entrepreneurship and professional education, blind pursuit of hard indicators of innovation and entrepreneurship, contrary to the development direction of creative integration. Sports colleges because of its relatively single professional, professional direction to practice-oriented characteristics, easy to implement creative integration education. Therefore, at the operational level, physical education institutions should carry out creative integration education by establishing a team of teachers who specialize in integration, constructing a teaching model of creative integration, and focusing on cultivating students' practical ability.

Key words: Create integration, Sports, Talent development