Problems and Countermeasures of Innovation and Entrepreneurship Education of E-Commerce Major in Colleges and Universities

Abstract

Abstract: Under the background of "mass entrepreneurship and innovation", e-commerce major in Colleges and universities should take the cultivation of innovative and entrepreneurial thinking and ability as the goal, actively optimize the existing talent training program and mode, and cultivate talents needed by enterprise development. By analyzing the practical significance of innovation and entrepreneurship education of e-commerce major, this paper sorts out the problems existing in the process of innovation and entrepreneurship education of e-commerce major in colleges and universities, analyzes the causes of the problems, and puts forward improvement countermeasures.

Key words: E-commerce, Innovation and entrepreneurship, Co-cultivation, Personnel training

CLC Number:

G642

LIU Qin, REN Jie. Problems and Countermeasures of Innovation and Entrepreneurship Education of E-Commerce Major in Colleges and Universities[J]. The Theory and Practice of Innovation and Enntrepreneurship, 2021, 4(8): 82-83.

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Problems and Countermeasures of Innovation and Entrepreneurship Education of E-Commerce Major in Colleges and Universities

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