Abstract: Since the idea of developing an innovative country was put forward, the state has been encouraging college students to start their own businesses, but there is a certain prejudice against women's entrepreneurship in society and family, and the number of women entrepreneurs is obviously less than that of men. Based on the sample of female college students in Jiangxi Province, this paper takes female college students' entrepreneurial will and its influencing factors as the research object, collects and analyzes the data through questionnaire survey and interview, according to the investigation, this paper puts forward some pertinent strategies to improve the entrepreneurial will of female college students, so as to continuously improve the national employment structure.

Key words: Female college students, Entrepreneurial will, Promotion strategy