Abstract: With the steady growth of China's social economy and the continuous progress of science and technology, more and more emerging subjects are included in the professional courses of ordinary colleges and universities, including digital media technology. Digital media technology major is an undergraduate major in colleges and universities. According to its nature, it should be divided into computer science. However, due to the short opening time of digital media technology specialty and the short development time in the computer field, the overall level of digital media technology teachers in colleges and universities still needs to be improved, which has become an important factor hindering the development of the major. Even the computer science teachers with rich teaching experience will encounter a lot in the teaching of digital media technology specialty questions. Therefore, improving the ability of digital media technology teachers has become an important guarantee for colleges and universities to carry out digital media technology teaching activities smoothly. In view of this problem, colleges and universities should comprehensively analyze the problems existing in the construction of digital media technology teachers at this stage, and formulate corresponding promotion strategies, so as to provide certain help for the better development of digital media technology specialty in colleges and universities.

Key words: Digital media technology, Universities, Teaching staff, Promotion strategies