Abstract: This paper takes the effect of innovation and entrepreneurship education in colleges as the research object, constructs an evaluation index system, and makes an empirical analysis to find the main influencing factors of the education effect based on questionnaire and factor analysis. The empirical results show that: the influencing factors of innovation and entrepreneurship education in colleges can be divided into three factors, namely, the audience internal factor, the support factor, and the atmosphere factor. All of the three factors have a significant positive impact on the education effect of innovation and entrepreneurship. Meanwhile, the audience internal factor has the most significant impact on the effect than the other two. Stimulating and mobilizing the enthusiasm and initiative of the students is the most effective measure to improve the education effect of innovation and entrepreneurship.

Key words: Innovation and entrepreneurship education, Effect evaluation, Influencing factors, Empirical analysis