Abstract: The educational history research base in South China is a new power growth point for the integration of culture and tourism in the ecological development area of northern Guangdong, and has received strong support from all walks of life in the construction process. Integrating celebrity culture into the development of educational history research tourism products in South China is of great significance for cultivating new power growth points. Based on the perspective of celebrity culture, this paper discusses the development orientation of educational history research tourism products in South China at the theoretical level, and on this basis expounds the importance of the development of educational history research tourism in South China, providing important theoretical support for the construction of educational history research base in South China.

Key words: Celebrity culture, History of education in South China, Tourism cultural products, Research learning