Abstract: In the new period, the diversified development of social economy requires more high-quality talents who not only have professional theoretical foundation knowledge, but also have higher ideological and political level and professional quality, as well as the innovation consciousness and creative spirit of advancing with The Times. This puts forward new and higher requirements for talent training in colleges and universities, which requires colleges and universities to integrate ideological and political education in the process of innovation and entrepreneurship education for students, so as to cultivate qualified successors to the cause of socialist reform. Colleges and universities should actively explore the path and method of organic integration of the two, so as to reflect the effectiveness of higher education.

Key words: Ideological and political education, Innovation and entrepreneurship education, Fusion, Research path