Abstract: At present, China is vigorously developing e-commerce, as an important catch for industrial upgrading. The development of e-commerce must be supported by e-commerce talents, and colleges and universities, which provide talents for economic and social development, should shoulder the responsibility of cultivating innovative talents in e-commerce. Taking some colleges and universities in Jiangxi as examples, this paper finds out the problems existing in the current e-commerce entrepreneurship education in colleges and universities through investigation and research, and then carries on the GEM correction model analysis and the correction result analysis to the university e-commerce entrepreneurship intention, finally, the author puts forward some countermeasures and suggestions to construct the university students' e-commerce entrepreneurship education system.

Key words: Entrepreneurship education, Electronic commerce, GEM model, Personnel training