Abstract: With the concept of "mass entrepreneurship, mass innovation", colleges and universities began to pay attention to the cultivation of College Students' innovation and entrepreneurship practice ability. The government also gave policy support and encouragement to college students' Entrepreneurship and innovation, which laid the foundation for doing a good job in college students' entrepreneurship practice. However, in practice, the social entrepreneurship environment is not strong enough, the entrepreneurial system and mechanism is not perfect, and the students' entrepreneurial level is not high, which has become an important factor affecting the entrepreneurial practice process. Therefore, it is necessary for colleges and universities to deeply analyze the reasons, from the perspective of environment, system and method, to create a good entrepreneurial atmosphere, improve the entrepreneurial mechanism, and attach importance to the entrepreneurial level, so as to provide help for the in-depth development of contemporary college students' entrepreneurship practice projects.

Key words: "Innovation and entrepreneurship", College students, Entrepreneurial practice