Abstract: The concept of "curriculum ideological and political education" originates from the "isolated island" dilemma of the relevant colleges and universities in Shanghai in 2014 to solve the ideological and political education of college students, especially to solve the "two skin" phenomenon between the traditional ideological value-added theory curriculum and other disciplines curriculum. In order to do a good job in the development of higher education in the new era and in the ideological and political education, the state has always insisted on taking "moral education" as the central link, requiring the cultivation of talents in colleges and universities to run through the ideological and political work in the whole process of education and teaching, and strive to realize the whole process and all-round education. In June 2020, the Ministry of Education issued the "guidelines for the ideological and political construction of college curriculum", which further requires that the comprehensive education effect of "ideological and political construction of curriculum" should be fully reflected in the process of talent training. This paper takes the innovation and entrepreneurship education of college students as an example to explore the problems and development path of ideological and political education in colleges and universities in the new era.

Key words: Curriculum ideology and politics, Innovation and entrepreneurship education, Educating people