Exploration and Research on the Practice of Ideological and Politics Education in the Course of New Media Marketing

Abstract

Abstract: Curriculum ideology and politics is one of the key issues of teaching reform in universities. Based on the practical exploration of ideology and politics education in the course of new media marketing, this paper provides experience for teachers on how to carry out curriculum ideology and politics from five aspects: understanding the connotation and objectives of curriculum ideology and politics, attaching importance to the value and significance of curriculum ideology and politics, reserving relevant resources for curriculum ideology and politics, implementing path of curriculum ideology and politics and case analysis of ideology and politics of new media marketing course.

Key words: Marketing management, Curriculum ideology and politics, Teaching reform

CLC Number:

G643

HAN Xi, FENG Xiaoliang, GUO Yulang, ZHANG Li. Exploration and Research on the Practice of Ideological and Politics Education in the Course of New Media Marketing[J]. The Theory and Practice of Innovation and Enntrepreneurship, 2021, 4(19): 22-24.

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Exploration and Research on the Practice of Ideological and Politics Education in the Course of New Media Marketing

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