Abstract: In order to meet the country's demand for innovative talents, accelerate the construction of an innovative country, stimulate college students' interest in innovation and entrepreneurship, and implement college students' innovation and entrepreneurship policies. From the perspective of Smith's policy implementation process model, the quality of innovation and entrepreneurship policy implementation, the degree of recognition of target groups, the interest contradictions of government executives, and the characteristics of the policy implementation environment are four aspects to systematically analyze the implementation process of college innovation and entrepreneurship policies. In order to achieve the expected effect of policy implementation, optimize the implementation path of college students' innovation and entrepreneurship policies, and enhance the true effectiveness of the evaluation and feedback of policy implementation effects, various methods are used to ensure the quality of policy implementation; increase the multi-party interconnection of government, enterprise, and colleges for college students entrepreneurship provides support and services; pays attention to the practicality of the process of entrepreneurship education, and cultivates SIE-type innovative talents. Increase the participation rate and success rate of college students in innovation and entrepreneurship, guide students to engage in rational entrepreneurship, launch national entrepreneurship, and create a good innovation and entrepreneurship environment for college students.

Key words: Innovation and entrepreneurship policy, Entrepreneurship education, Smith's Model, Policy implementation, Policy support