Abstract: The "Internet plus" information background has brought revolutionary changes to higher education. J College took the lead in launching the MOOC construction and practice among applied undergraduate colleges and universities across the country, forming a construction result with school characteristics. This article takes the ARCS model as the perspective, taking J College as the main motivation, and discusses the construction and practice of MOOC from four aspects: Attention, Relevance, Confidence and Satisfaction. It provides theoretical thinking for J University to effectively promote the in-depth and effective application of MOOC, and provides a reference for further improving the effectiveness of three-dimensional curriculum construction and building an application-oriented MOOC ecological sharing system.

Key words: MOOC, ARCS model, “Internet plus”